Riddle me this. You produce multiple press releases per year and send them out to your media contacts – great! But...
- Where do these press releases then go?
- Where can those archives be found?
Drumroll, please. Behold, the visual, the interactive, the engaging online newsroom.
By publishing your press releases to an online newsroom, together with biographical information about your brand and all the official media assets a journalist could want, you're building more than just an online hub for media contacts: you're recording your brand's legacy and arming people to tell your story.
On top of that, you're adding an extra channel to your distribution: organic traffic.
Because you can optimise your newsroom for discoverability, it'll come up in Google search results for related terms (Prezly newsrooms come SEO-ready as standard, but if you're using a different publisher you might need to speak with them or fiddle with the settings).
"Our coverage increased exponentially after we implemented our Prezly newsroom properly and set it up on our website," says Isabell Cordes, a PR & Communications Manager at gamigo group. She's not the only one.
"In using Prezly as a hub for all these newsrooms, we gain access to easy, centralised management of PR across all the companies in the group," agrees Matt Suckley, PR Manager of holding company Phoenix Games.
But don't just take our word for it. Check out these great gaming examples that showcase various games, updates and news from the gaming world.
Pro-tip: Create a company media kit that provides bite-sized information alongside media ready assets. This helps your media contacts massively when trying to find key people, images and other relevant information. Learn how with Prezly.
👉 Learn why journalists love newsrooms and how to develop yours.
BONUS: 3 Stunning Gaming Visual Press Releases
Whilst the gaming online newsrooms look great, the press releases is where the gaming industries natural creativity can really let loose.
With the gaming press release examples below you can see how the image of the game or company is captured through the use of rich-content.
This drastically improves the visual appeal and makes the press release far more attention grabbing than a standard press release.
"Our coverage increased exponentially after we implemented our Prezly newsroom properly and set it up on our website."
– Isabell Cordes, PR & Communications Manager at gamigo
Learn more about Prezly and how it works so well for Game Developers.
Like what you see? Check out these additional gaming press release examples.
You can also see some alternative ideas such as these automotive online newsrooms and press release examples.