The 15 most kick-ass PR blogs in 2024 (and their best articles)

These 15 PR blogs contain the most urgent news, the latest industry trends, and all the best info you need to stay at the top of your communications game.

One simple fact has stayed consistent throughout the ages: Communicators are going to communicate. While our ancestors captured their stories on cave paintings and bits of animal skin, we now use blogs and TikTok (and the occasional cave wall, for the nostalgia). 

Because staying up-to-date is integral to thriving as a successful PR, we highly recommend subscribing to the following 15 blogs, adding them to your RSS feed, and following them on social media. 

Without further ado, here are our top 15 PR blogs for 2024.

Wait, wait. Before we get to the list. Interested in seeing how Prezly's all-in-one software can bolster your PR efforts? Why not try it for free for 14 days (no credit card required)?

This one is a little bit of a no-brainer. Ask anyone in the comms space who one of the most prominent PR thought leaders is today, and you’ll hear a chorus of, “Gini Dietrich, of course!” And for good reason. Gini is an author, CEO of a communications firm, and the author of the popular Spin Sucks blog, where she discusses her famous PESO framework as well as other hot PR topics.

• A 2023 PESO Model™ Primer for Communicators
• 14 Cognitive Biases Which Affect Your Communications Plan
• How to Use Instagram as a PR Tool

• DR: 73
• AR: 55,824
• UR: 32
• Backlinks: 153k

• Spin Sucks on Twitter
• Gini Dietrich on Twitter
• Gini Dietrich on LinkedIn

Trusting a comms blog starts with having a bonafide subject matter expert at the helm, and Michelle Garrett is such an expert. A successful PR consultant and community leader on the subject (through her very popular #freelancechat), Michelle’s blog discusses all things PR, freelance, and comms.

• 8 Myths About Working with Journalists to Achieve Media Relations Goals
• No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published
• 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023

• DR: 51
• AR: 636,460
• UR: 17
• Backlinks: 1.7k

• Michelle Garrett on Twitter
• Michelle Garrett on LinkedIn

We love a little creative inspiration.

If you're feeling stagnant or the ideas aren't flowing, sometimes a good blog post is all you need. The Famous Five (a branch of the Famous Campaigns) aggregates clever marketing and public relations campaigns from around the world and releases a weekly digest on their Substack or straight to your inbox. 

• Famous Campaigns on Twitter
• James Herring on Twitter

Are you even a PR if you don’t check PR Daily… daily? 

I apologize, that was unacceptable, but you know what’s not unacceptable? Getting your news, thought leadership, and PR inspiration from the lovely folks at PR Daily. The writers at PR Daily break down the biggest stories of the day from a PR perspective and share insightful tips about doing your job even better (if that’s even possible). 

• How to use Reddit to inform a PR campaign
• How to stop writing bland quotes in press releases and start writing something useful
• Why longform copy needs a different approach

• DR: 79
• AR: 15,503
• UR: 28
• Backlinks: 243k

• PR Daily on Twitter
• PR Daily group on LinkedIn

The PRCA (Public Relations and Communications Association) is an overseeing body that represents over 35,000 public relations and comms folks worldwide. Not only does the PRCA provide training materials and host conferences around the topic of comms, but they also run an active blog written by a variety of PR professionals. 

• How to use Reddit to inform a PR campaign
• How to stop writing bland quotes in press releases and start writing something useful
• Why longform copy needs a different approach

• DR: 70
• AR: 109,447
• UR: 34
• Backlinks: 200k

• PRCA on Twitter 
• PRCA on LinkedIn

Ron Culp, founder and primary contributor of Culpwrit, has been on both sides of the public relations game. As a former journalist-turned-PR, he knows what he’s talking about and shares that knowledge with his audience. 

Ron Culp evidently has a passion for helping people break into PR, as many of his insights and resources are great for entry-level professionals and students (as well as more seasoned PR professionals). 

A Culpwrit bonus: he often features guest posts from interesting people and perspectives in the industry.

• 6 Key Elements of a Memorable Thank You Note
• 4 Must-Have Tech Skills for Every Public Relations Pro
• How to Break Into the Public Relations Industry

• DR: 32
• AR: 3,689,208
• UR: 14
• Backlinks: 10.9k

• Ron Culp on Twitter

If you’re looking for a no-nonsense approach to ongoing PR education through the power of blogs, look no further than Sword and the Script. The blog is run by Frank Strong, and they discuss all things marketing, public relations, social media, and more. 

You can also subscribe to the Sword and the Script newsletter to get your regular dose of PR straight to your inbox.

• Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
• Why we need to stop using that statistic about goldfish, brains and attention span
• The Meaning of Staying “On Message”

• DR: 53
• AR: 518,688
• UR: 15
• Backlinks: 6.6k

• Sword and the Script on Twitter
• Frank Strong on Twitter

PR Couture is fantastic for anybody looking for insights and tips on improving their public relations strategies. There’s advice for freelance PR, entry-level newbies, agency owners, and everything in between. While PR Couture does have a distinct lifestyle and fashion emphasis, there is insight to be gleaned for all niches.

Plus, they also have an active Facebook community to connect with others in the public relations space. 

• Fashion PR 101: So, What Do Fashion Publicists Do?
• 5 Things I Learned My First Year As A Freelance Publicist
• The Essentials Every Press Kit Needs

• DR: 52
• AR: 566,583
• UR: 19
• Backlinks: 20k

• PR Couture Facebook group

Oh no, did we just include ourselves in our own list of the best PR blogs? Gross.

Anyway, the Prezly blog is chockful of all the inspo you need to start writing engaging press releases, establishing a productive PR workflow, crafting a media kit that converts, and so much more. Are we saying we’re experts in the field of PR? No. But we sure do talk to many of them, distilling that knowledge into readable, relatable content.

• Press Kit & Media Kit Guide (What To Include + 9 Examples)
• 13 brand story examples that are unique & utterly brilliant
• 26 Best Digital PR Tools (incl. Monitoring) for 2023

• DR: 80
• AR: 13,587
• UR: 27
• Backlinks: 65.6k

• Prezly on Twitter
• Prezly on LinkedIn

While a bit more on the marketing side, the SparkToro blog is one of our favorites for getting insights into content, building an audience, distribution, SEO, and so much more. Spearheaded by Rand Fishkin (whom we've had the pleasure of interviewing for one of our PR Roundtable episodes), the SparkToro blog always has an interesting, thoughtful perspective on the current state of comms.

• Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
• Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
• Influence Maps—The Best Marketing Framework You’ve Never Heard Of

• DR: 82
• AR: 9,359
• UR: 36
• Backlinks: 103k

• SparkToro on Twitter
• Rand Fishkin on Twitter
• Rand Fishkin on LinkedIn

It’s hard to be a PR these days without managing at least a few social media accounts. If you’re looking for a blog with a bit more of a social focus, look no further than HootSuite. They discuss all things social media strategy, building audiences, connecting with consumers, and staying updated on all the constantly changing trends. 

Hootsuite even has a few free tools available, such as a social media dictionary to keep up with what all the young people are saying these days. That way, you’ll be able to tell them to get off your lawn! but in a way they understand.

• 264 Creative Instagram Captions [Free Caption Generator]
• What is User-Generated Content? And Why is it Important?
• What is Social CRM: Top Tips and Tools

• DR: 91
• AR: 831
• UR: 32
• Backlinks: 770k

• HootSuite on Twitter

PRovoke is your one-stop shop for all things global PR. They have a variety of news pieces, reactions, opinion essays from industry leaders, interviews with interesting people, and so much more. PRovoke also has additional resources for PR agencies, including their PR agency playbook and job boards.

PRovoke has been around for quite a while, and it’s fascinating to journey through the archives and see how media and PR has changed in the last few decades. This 2004 article on the Dawn Save a Duck Campaign and this 1993 How the Pepsi Syringe Hoax Fizzled article are interesting examples. For one of their most recent stories, check out Intellectual Property Faces The Challenge Of A Digital World. 

• DR: 75
• AR: 36,304
• UR: 43
• Backlinks: 43.8k

• PRovoke News on Twitter

David Meerman Scott, who has written twelve (yes, twelve!) PR books, shares his insights into topics ranging from B2B, personal branding, viral marketing, and so much more on his blog. 

• Make Your Web Content Accessible To All
• Tony Robbins Business Mastery Shows the Power of Hybrid Events in 2023
• A Visual Representation of The New Rules of Selling

• DR: 73
• AR: 53,807
• UR: 27
• Backlinks: 45.9k

• David Meerman Scott on Twitter

The writers at 5W PR share valuable insights into public relations, marketing, and communications. Topics include social media, leveraging new technology in PR, influencer marketing, and more. We love their breakdowns of PR and marketing campaigns and pulling insights from news stories.

• Ticketmaster Platinum Pricing: What is It and How do Consumers Feel
• The Role of PR in the Tourism Industry
• What Are the Disadvantages of Digital Media?

• DR: 14
• AR: 15,335,031
• UR: 19
• Backlinks: 1.8k

• 5W PR on Twitter

Communiqué PR is a PR agency that has been around for almost 20 years. Their blog is a fantastic go-to for building client relationships, creating brand awareness, and gaining insights from recent events. 

• Five Tips to Writing Effective Email
• Story Angles, Leads & Headlines: What Every PR Pro Should Know
• LinkedIn Posting Dos and Don’ts

• DR: 51
• AR: 636,359
• UR: 17
• Backlinks: 1.9k

• Communiqué PR on Twitter
• Communiqué PR on LinkedIn 

The following blogs may not have made the cut for one reason or another. Maybe they aren’t PR-y enough or possibly don’t update as frequently as we’d like, but they’re definitely still worth checking out. 

• Brian Solis – Brian Solis is a digital analyst, but he has a lot of fascinating insights into futurism, tech, marketing, and the business world that PR professionals can (and should) learn from. 
• Marketing Insights – Great snippets of marketing inspiration. 
• Pretty Little Marketer – Aesthetically pleasing marketing and social media advice, Pretty Little Marketer shares resources and advice for all things delta marketing. 
• Trust Insights – An excellent blog for all things data and analytics in marketing. 

Did we miss one of your favorites? Do you have a PR/comms blog you’d like us to check out? Drop us a line or send us a message on Twitter, and we’ll take a look. 

Katelynn Sortino

Storyteller, Prezly

• [email protected]