Last week, we gave you some tips on how to write better social media releases, but the challenge doesn’t end there. The most beautifully-written press release in the world won’t help you one bit if it doesn’t get picked up by editors.
Update: we created an interactive checklist to help you pitch media.
This week, we offer you 9 questions to ask yourself to help ensure that your press releases aren’t just well-written, but also editor-friendly.
- Will this story make a real difference for the people who read it?
- Does this story have a compelling hook?
- Is a social media press release the right format, or would another format, such as a blog post or email announcement, tell this story better?
- Is this story legitimate news as opposed to just marketing speak?
- Would I tell a friend about this story if I saw it in the news?
- Would I read this story if it appeared in the newspaper?
- Do I understand exactly who my intended audience for this story is, and does this story address the things they care about?
- Is this story integrated into my marketing campaigns and my overall brand story?
- Does this story give editors everything they need to publish it, including solid facts and a media contact?
If the answer to any of these questions is no, your social media press release isn’t ready. It’s not easy to capture the attention of editors and bloggers – put in the extra effort, and they’ll reward you with the coverage you deserve.
What questions do you ask yourself as you’re preparing a release for the wire?