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Basics

Learn the basics of PR and what it takes to deliver a successful PR campaign. From planning to pitching, start now.

Academy: The 20+ best PR & comms thought leaders to follow in 2024
Basics

The 20+ best PR & comms thought leaders to follow in 2024

Trying to find PR and comms inspiration on your social media feeds? Look no further than the following thought leaders who will keep you abreast of all things PR, comms, and marketing.
Academy: 6 steps to a fantastic press release boilerplate (plus examples and FAQ)
Basics

6 steps to a fantastic press release boilerplate (plus examples and FAQ)

How to write a boilerplate that is functional and doesn't suck
Academy: Earned media strategy 101: guide & real-life examples
Basics

Earned media strategy 101: guide & real-life examples

How to get high-quality earned media coverage opportunities for your brand
Academy: PR Reports: The essential elements of a quality PR report
Basics

PR Reports: The essential elements of a quality PR report

Someone just rushed into your office and demanded a PR report. You've never seen this person. You don't know what a "PR campaign report" is. In the distance, sirens.
Academy: Why Press Release Distribution Services are BAD
Basics

Why Press Release Distribution Services are BAD

And you really don't need to use them if earned media is your goal. Learn why below.
Academy: 8 Key Public Relations Skills Needed in 2024
Basics

8 Key Public Relations Skills Needed in 2024

Times are changing! Here are some of the skills you'll need to succeed.
Academy: Press Kit & Media Kit Guide (What To Include + 10 Examples)
Basics

Press Kit & Media Kit Guide (What To Include + 10 Examples)

A company press kit serves as a style guide for anyone looking to tell your story. But did you know it can also improve your media relations and boost your chances of coverage?
Academy: What PR can learn from Content Marketing
Basics

What PR can learn from Content Marketing

Academy: The Junior PR Pro’s Guide to Becoming a PR Geek
Basics

The Junior PR Pro’s Guide to Becoming a PR Geek

Academy: The 5 New W’s of Media Relations
Basics

The 5 New W’s of Media Relations

We help you figure out the daunting task of media relations.
Academy: A Guide to Earned, Paid and Owned Media to Maximize Results
Basics

A Guide to Earned, Paid and Owned Media to Maximize Results

Learn what the difference is between the 3 types of media and how to maximise each opportunity.
Academy: Your press release needs a permalink
Basics

Your press release needs a permalink

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