Measurement
Know what works and what does not with your PR efforts. Learn how to effectively measure your campaigns success.
Measurement
How to measure content performance (& other site metrics)
What figures to look at when measuring the performance of you blog posts, newsroom & other content.Measurement
The magical formula for calculating PR value ✨
JK! There's no secret sauce, so don't waste your time looking for one. Instead, do these three things (you won't believe #2!)Measurement
PR evaluation methods & techniques to use in 2024
For some reason, the CFO is no longer accepting "good vibes" as a reliable PR evaluation method.Measurement
PR Reports: The essential elements of a quality PR report
Someone just rushed into your office and demanded a PR report. You've never seen this person. You don't know what a "PR campaign report" is. In the distance, sirens.Measurement
Media Monitoring & Tracking: The Benefits & Tools (2024 Update)
Someone has to do some press monitoring, it might as well be you.Measurement
PR Measurement in 2022: Where are we now, and where are we going?
We spoke with PR measurement guru Richard Bagnall about PR's problem with measurement and what we should do to hold ourselves accountable.Measurement
Technology and public relations: Choosing the right data for your strategy
Public Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?Measurement
The top PR metrics to measure in your 2024 KPIs
Or, what numbers to track so that the CEO doesn't fire youMeasurement
The best analytics tools to measure your PR efforts in 2024
A collection of data analysis tools for modern PR teams.Measurement
26 Best Digital PR Tools (incl. Monitoring) for 2024
Updated January 2024 | A list of tools that every PR professional should know aboutMeasurement