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Measurement

Know what works and what does not with your PR efforts. Learn how to effectively measure your campaigns success.

Academy: How to measure content performance (& other site metrics)
Measurement

How to measure content performance (& other site metrics)

What figures to look at when measuring the performance of you blog posts, newsroom & other content.
Academy: The magical formula for calculating PR value ✨
Measurement

The magical formula for calculating PR value ✨

JK! There's no secret sauce, so don't waste your time looking for one. Instead, do these three things (you won't believe #2!)
Academy: PR evaluation methods & techniques to use in 2024
Measurement

PR evaluation methods & techniques to use in 2024

For some reason, the CFO is no longer accepting "good vibes" as a reliable PR evaluation method.
Academy: PR Reports: The essential elements of a quality PR report
Measurement

PR Reports: The essential elements of a quality PR report

Someone just rushed into your office and demanded a PR report. You've never seen this person. You don't know what a "PR campaign report" is. In the distance, sirens.
Academy: Media Monitoring & Tracking: The Benefits & Tools (2024 Update)
Measurement

Media Monitoring & Tracking: The Benefits & Tools (2024 Update)

Someone has to do some press monitoring, it might as well be you.
Academy: PR Measurement in 2022: Where are we now, and where are we going?
Measurement

PR Measurement in 2022: Where are we now, and where are we going?

We spoke with PR measurement guru Richard Bagnall about PR's problem with measurement and what we should do to hold ourselves accountable.
Academy: How to measure & evaluate your PR campaigns in 2024
Measurement

How to measure & evaluate your PR campaigns in 2024

Don't worry, we added gifs 👌
Academy: Technology and public relations: Choosing the right data for your strategy
Measurement

Technology and public relations: Choosing the right data for your strategy

Public Relations is notoriously slow to adopt new technology. But with tons of apps, services and online communities out there, why do we remain so hesitant, and how can we bring our comms strategies into the digital world?
Academy: The top PR metrics to measure in your 2024 KPIs
Measurement

The top PR metrics to measure in your 2024 KPIs

Or, what numbers to track so that the CEO doesn't fire you
Academy: The best analytics tools to measure your PR efforts in 2024
Measurement

The best analytics tools to measure your PR efforts in 2024

A collection of data analysis tools for modern PR teams.
Academy: 26 Best Digital PR Tools (incl. Monitoring) for 2024
Measurement

26 Best Digital PR Tools (incl. Monitoring) for 2024

Updated January 2024 | A list of tools that every PR professional should know about
Academy: Successful PR measurement in 2024: Using the right metrics
Measurement

Successful PR measurement in 2024: Using the right metrics

The metrics that help you calculate PR success (and some others that just make you look good 💅)
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