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Maximizing Your Email Deliverability, Part 2

Last week, we wrote about the steps that we at Prezly take to ensure maximum deliverability for your emails. But it doesn’t stop there. While there’s never a 100 percent guarantee that you won’t wind up in someone’s spam folder, here are several things you can do to improve your odds of getting delivered:

  • Follow the rules of the game. Do not send emails to addresses unless you have permission to. ISPs will often set up spam-catcher addresses, which look like ordinary email addresses, in order to lure spammers. Once you send an email to that address, your IP will be blacklisted.
  • Keep your email list clean. Regularly filter out and remove bounced email addresses from your email list. Sending to a lot of invalid addresses is marked as suspicious behavior by ISPs.
  • Keep your unsubscribed addresses in Prezly. We don’t count people who have unsubscribed as part of your total contacts. Keeping them in our system ensures that you won’t email them again by accident, and if you reïmport them by accident, they’ll stay unsubscribed. If you have other lists (such as in Excel or another tool), be sure to remove your unsubscribed contacts from those lists, as well.
  • Use a clear subject line. Vague or overly promotional subject lines increase your risk of ending up in in the spam folder. Make sure your subject lines are clear, direct and preferably brief. If you’re a brand or working for a brand, be sure to use your brand name in the email’s subject line, too.
  • Keep your sender name consistent. Send emails from the same sender as much as possible. Inconsistent sender names are a red flag for ISPs.
  • Let us know if you have delivery problems. If you’ve followed all the steps above and are still having trouble with email deliverability, give us a call. We’ll do everything we can to help make sure your emails get delivered.

Taking these steps will improve your overall deliverability rate and dramatically increase your chances of ending up in your media contacts’ inboxes, rather than their spam folders.

What steps do you take to improve your email deliverability? Anything we left out?

Distribution / Email Marketing